4 Reasons Behind Brock Lesnar’s Return In WWE SUMMERSLAM 2025
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Brock Lesnar
No one saw it coming. Brock Lesnar, a man we thought had taken his final bow, made a thunderous return at SummerSlam 2025—and just like that, the game changed. This wasn’t a nostalgic cameo. This was a calculated, explosive comeback that raises one burning question: why now?
Here are the top four reasons why The Beast Incarnate made his comeback at SummerSlam 2025:
1. Pressure from AEW.
You might be wondering: "What does AEW have to do with Brock Lesnar?"
Let me explain. At ALL IN TEXAS, AEW delivered yet another powerful event, just like previous editions. The show ended with an emotional moment as Hangman Page captured the AEW World Title in a brutal war against Jon Moxley.
This left WWE under intense pressure to present a SummerSlam that could compete with ALL IN—and with the upcoming Forbidden Door event as well. That’s why WWE needed a big surprise to close the show, and nothing screams "blockbuster" louder than Brock Lesnar.
Ironically, this isn’t the first time it has happened. In 2021, CM Punk made his long-awaited AEW return just a day before SummerSlam. That overshadowed WWE's show, so Vince McMahon pulled out his trump card—Lesnar—who returned at the end of Roman Reigns vs. John Cena.
Funny enough, in both instances, Lesnar attacked Cena upon returning!
2. Saving Ratings and Restoring Buzz.
No one can deny that Brock Lesnar is a massive draw in the world of pro wrestling—and even in UFC. He boosts ticket sales, product revenue, and, most importantly, TV viewership.
Recently, TKO has faced a sharp decline in engagement on Netflix due to poor creative quality, declining storylines, and general fan dissatisfaction. Despite splitting SummerSlam into two nights, increasing ticket prices, and flooding the arena and ring with ads, the buzz just wasn’t there.
That’s where Lesnar comes in. His return is a smart investment. Fans care about him. They tune in, they buy merch, and they talk about him. His presence is expected to revive ticket sales, merchandise revenue, and most critically—ratings.
3. A Final Match Against John Cena.
Triple H previously stated that John Cena has full creative freedom in choosing his opponents during his farewell tour. So far, we’ve seen legendary bouts against Randy Orton—his greatest rival—and CM Punk at King of the Ring in what was a beautiful tribute to their 2011 rivalry that reshaped the WWE landscape.
But we can’t ignore Brock Lesnar’s pivotal role in Cena’s career. In SummerSlam 2014, Lesnar destroyed Super Cena with 16 suplexes city in a one-sided squash, putting an end to the "Super Cena" era.
So, it only makes sense that John Cena should have one final match against Brock Lesnar before retiring—one last epic battle between two of the biggest icons of this generation.
4. Dream Matches & Elevating Future Stars.
Lesnar’s return isn’t just for nostalgia—it’s also the perfect opportunity to set up long-awaited dream matches and elevate future stars.
Brock Lesnar vs. Gunther – a clash fans have dreamed of for years.
Brock Lesnar vs. Bron Breakker.
Brock Lesnar vs. Jacob Fatu.
Brock Lesnar vs. GC Mateo.
Each of these matchups could be game-changers—not only as spectacles for fans but also as a platform to push younger talents into the spotlight. Now is the perfect time for Lesnar to return and help build the future.
Was His Return Truly Necessary?
Let’s be honest—most fans were excited to see Brock Lesnar return.
But personally, I’ve never fully enjoyed his in-ring work during his second run (post-2012). His first WWE stint (2002–2004) was excellent, but after that, his matches became repetitive—breaking barricades, three F5s, and done.
That said, there have been some standout bouts, like:
The Fatal 4-Way at SummerSlam 2017.
His match against Roman Reigns at SummerSlam 2022.
WrestleMania 33 vs. Goldberg.
Hell in a Cell vs. Undertaker (2015).
SummerSlam 2019 vs. Seth Rollins.
SummerSlam 2014 vs. John Cena.
But Lesnar’s biggest flaw is that he’s inconsistent and often lazy in the ring. When he cares, he delivers. When he doesn’t, the match feels hollow.
What Do YOU Think?
Brock Lesnar’s returns always spark debate.
Some see it as an epic moment. Others think it’s just WWE recycling old ideas.
But no one can deny that when Brock shows up, the entire landscape changes.
I’ll hold my final judgment until I see what’s next…
In the meantime, share your thoughts in the comments:
Was his return actually necessary? Or just another short-term fix from WWE?
